There's a lot to think about when building an app marketplace, which may seem overwhelming. That's why we created this planning framework – to guide you through the most important considerations, questions, and steps, including:
Common goals when building a marketplace
Key roles in an app ecosystem
Common use cases for apps
How to begin moving forward
Companies can have a variety of goals when building a marketplace, like expanding product functionality, revenue generation, meeting industry expectations, and differentiation.
While ecosystems can vary, it’s important to think through the three key roles (marketplace owner, app developer, and end user) and what they will need to succeed.
As your ecosystem grows, you're likely to progress from one to many different use cases, including internal product features, web integrations, downloadable files, and lead generation, among others.
Get started by defining your requirements, building or buying your marketplace, and adding internal, third-party, or iPaaS apps.