There's a lot to think about when building an app marketplace, which may seem overwhelming. That's why we created this planning framework – to guide you through the most important considerations, questions, and steps, including:
Common goals when building a marketplace
Key roles in an app ecosystem
Common use cases for apps
How to begin moving forward
1. Common Goals
Companies can have a variety of goals when building a marketplace, like expanding product functionality, revenue generation, meeting industry expectations, and differentiation.