Getting Started
Developer Experience
Marketplace Success
Operations and Legal
Planning Framework
Overview
There's a lot to think about when building an app marketplace, which may seem overwhelming. That's why we created this planning framework – to guide you through the most important considerations, questions, and steps, including:
- Common goals when building a marketplace
- Key roles in an app ecosystem
- Common use cases for apps
- How to begin moving forward
1. Common Goals
Companies can have a variety of goals when building a marketplace, like expanding product functionality, revenue generation, meeting industry expectations, and differentiation.
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2. Ecosystem Roles
While ecosystems can vary, it’s important to think through the three key roles (marketplace owner, app developer, and end user) and what they will need to succeed.
3. Use Cases
As your ecosystem grows, you're likely to progress from one to many different use cases, including internal product features, web integrations, downloadable files, and lead generation, among others.
4. Next Steps
Get started by defining your requirements, building or buying your marketplace, and adding internal, third-party, or iPaaS apps.
Last modified 9mo ago
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